PR & MARKETING | SOCIAL MEDIA MANAGEMENT
Unitas Stoke-on-Trent Ltd is Stoke-on-Trent City Council’s housing maintenance company. It is wholly owned by the council and took over from Kier Stoke. The move has resulted in an improved service for tenants, better management and more investment in the area through the use of local contractors.
Unitas needed help to raise its profile and let the public know about the excellent work being done by staff. Project Storm Media was chosen to help deliver a marketing strategy and we began by establishing a clear set of brand guidelines for the company, as branding was inconsistent due to the changeover.
Unitas also wanted to grow its profile within the sector as a whole.
We created Facebook and Twitter pages for Unitas and have been growing a following with no advertising budget, posting content which contains useful information, tips and a look at Unitas’ projects.
Over the course of a year Facebook likes increased by 827%, Twitter followers increased by 518% and LinkedIn followers increased by 88% – all organically with no advertising budget.
Unitas continues to receive high engagement and social media is helping us to get the message out there.
We’ve seen a significant increase in visits to the website since starting the campaign, but we are currently designing and developing a new, easier to navigate website.
The campaign also seeks to grow Unitas’ reputation through press releases and blog posts sharing company news, achievements and human-interest articles.
Unitas has been shortlisted for a UK Housing Award thanks to an awards submission we wrote and has been featured in several industry publications.
We also continue to offer a range of design and print services to Unitas, as and when needed.
steve wilson | operations DIRECTOR
“Project Storm are an excellent organisation, extremally professional, interpret our business requirements perfectly and have helped our company image and brand identity tremendously. Thank you.”