Stoke-on-Trent & Staffordshire Growth Hub
PR & MARKETING | SOCIAL MEDIA MANAGEMENT
The Growth Hub was established by the Stoke-on-Trent and Staffordshire Local Enterprise Partnership to play a major role in the drive for strong, sustainable business growth across the LEP area.
It acts as the focal point for businesses that wish to grow by referring them to co-ordinated and cohesive growth programmes, business networks, growth groups and links to specialist information, advice and services.
We began working with the Stoke-on-Trent and Staffordshire Growth Hub in January 2018 and have worked on several projects with them since. The aim has always been to raise awareness of the Growth Hub, the helpline and what sort of things businesses can get advice about.
We created a two-month fully integrated marketing campaign which included social media, bus advertising, print and web advertising, press releases and case studies. By February 2018, calls to the Growth Hub’s business advice line had increased by 60%, visitors to the website had increased by 98% and web sessions increased 110%. Traffic to the website from Twitter had increased by 2,800% and LinkedIn by 100%.
We later ran a winter campaign in 2018 called #GrowandGetEm which invited Staffordshire businesses to enter two competitions to win prizes which would help their business in the new year. We had lots of entries, which helped to increase awareness of the Growth Hub, and the winners were very happy with their prizes!
We have also delivered two marketing workshops to Growth Hub members, advising businesses about how they can use social media to increase awareness and generate leads. We also talked about traditional PR and what makes a good news story. The event was very well received, and we had some fantastic feedback…
Rebecca Wilson, Business & Enterprise Support, Staffordshire County Council, said: “The content, delivery and professionalism was first class. You had clearly put a lot of preparation into the session and I have no doubt that the delegates found it very useful and informative. The high-tech quiz also made it interactive, fun and ensured content was learnt.”
NICOLA KENT | BUSINESS & ENTERPRISE SUPPORT MANAGER
“I am very happy that we discovered this agency. They have been instrumental in improving our social media performance and have helped us reach many new businesses across Staffordshire.”