North Staffs Mind
SOCIAL MEDIA MANAGEMENT
North Staffordshire Mind is the local branch for mental health charity Mind. Mind has a number of local support centres across the UK, all of which manage their own fundraising, services and marketing. North Staffs Mind offers counselling, support groups and supported housing for adults, young people and families.
We began working with Staffordshire-based mental health charity North Staffs Mind in July 2016. They required social media management, across Facebook and Twitter, that adhered to national Mind brand guidelines while being locally relevant.
North Staffs Mind also enquired about traditional PR in order to grow awareness of North Staffs Mind and encourage fundraising.
Since we started managing the charity’s social media, Facebook page likes increased from 0 to 1,931 over three years and the charity’s Twitter account gained 886 followers. The growth was gained without any advertising budget.
All posts for mental health charity North Staffs Mind were created using national Mind’s strict brand guidelines. We have also used this guidance when creating print materials for the charity.
With press releases we were able to generate local coverage for the charity to encourage fundraising activity.