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social media trends for 2020

What will be the biggest social media trends for 2020?

It’s our job as marketers to always have our finger on the pulse, and we’re predicting the following social media trends for 2020. Influencer marketing Asking or paying people with a large following and influence on social media can drive brand awareness and credibility. Much like word of mouth recommendations, ...
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How to measure Facebook ad success

It can be easy to spend a lot of cash on ineffective Facebook ads, so it’s important to know how to measure Facebook ad success.There are some key metrics you can look at first of all to check how well your campaign is doing and determine whether or not to ...
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how-to-run-facebook-retargeting-ads

How to run Instagram and Facebook retargeting ads

One of the main mistakes people make with their Facebook advertising is not using Facebook retargeting ads to re-engage potential customers. Sure, you can create personas which represent your customers in order to create a starting audience, but Facebook allows you to do so much more than that.Once you’ve tested ...
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