SOCIAL MEDIA

What will be the biggest social media trends for 2020?

It’s our job as marketers to always have our finger on the pulse, and we’re predicting the following social media trends for 2020. Influencer marketing Asking or paying people with a large following and influence on social media can drive brand awareness and credibility. Much like word of mouth recommendations, this form of advertising can …

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Is social media advertising effective? We let our clients answer

Is social media advertising effective? Digital marketers get asked this question all the time and to answer it, first we’re going to touch upon another: ‘what is social media advertising?’ A lot of our clients have no experience with digital marketing and have never ‘boosted a post’ before or promoted a tweet. As we discussed …

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How can digital marketing help your business?

You know it’s important, you know your competitors are doing it – but how can digital marketing help your business? Digital marketing has evolved into a more cost-effective way of spending your advertising budget than traditional advertising. This is because you can directly track your return on your digital marketing ad spend, whereas it’s difficult …

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How to create social media content that reflects your business’ brand

Great social media content is a really effective way to build trust, reputation and connections with your customers – but how do you make a real impact? Brand identity is a way of describing a company’s personality – it’s the way a business presents itself to its audience. This, in turn, informs the brand image; …

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