It’s our job as marketers to always have our finger on the pulse, and we’re predicting the following social media trends for 2020. Influencer marketing Asking or paying people with a large following and influence on social media can drive brand awareness and credibility. Much like word of mouth recommendations, this form of advertising can deliver what marketers refer to … Read More
How to measure Facebook ad success
It can be easy to spend a lot of cash on ineffective Facebook ads, so it’s important to know how to measure Facebook ad success. There are some key metrics you can look at first of all to check how well your campaign is doing and determine whether or not to pull the plug. Depending on what objective you selected, … Read More
How to run Instagram and Facebook retargeting ads
One of the main mistakes people make with their Facebook advertising is not using Facebook retargeting ads to re-engage potential customers. Sure, you can create personas which represent your customers in order to create a starting audience, but Facebook allows you to do so much more than that. Once you’ve tested ads with a few different audiences through guesswork based … Read More
Staffordshire digital marketing agency PSMedia appoints new boss
Staffordshire digital marketing agency PSMedia is preparing for further growth after appointing a new managing director. The agency, based in Trentham, Stoke-On-Trent, has undergone a management buyout and David Mellenchip has taken over as the new owner and MD of the business. The purchase of the business included luxury lifestyle magazine Staffordshire Living Including Shropshire, along with full-service marketing agency … Read More
How to report a Facebook advert – a saga
There may be occasions when you need to report a Facebook advert, for example, if you have seen a sponsored post which is misleading or inappropriate. We recently experienced how hard it is to hold digital fraudsters to account when we needed to report a Facebook advert after one of our clients fell victim to hackers. A client asked us … Read More
Is social media advertising effective? We let our clients answer
Is social media advertising effective? Digital marketers get asked this question all the time and to answer it, first we’re going to touch upon another: ‘what is social media advertising?’ A lot of our clients have no experience with digital marketing and have never ‘boosted a post’ before or promoted a tweet. As we discussed in our previous blog post … Read More
How can digital marketing help your business?
You know it’s important, you know your competitors are doing it – but how can digital marketing help your business? Digital marketing has evolved into a more cost-effective way of spending your advertising budget than traditional advertising. This is because you can directly track your return on your digital marketing ad spend, whereas it’s difficult to say exactly how many … Read More
PSMedia is a creative marketing agency based in the Midlands
Are you looking for a creative marketing agency based in the Midlands to head your next campaign? PSMedia, based in Staffordshire, is a full-service agency – this means we can strategise your social media, add whimsy to your website, put creativity in your copy and beautify your branding. We’re a trusted independent creative marketing agency in the Midlands and we … Read More
Staffordshire PR agency Purple Sprout gets great results with care home campaign
We all work so hard here at Purple Sprout and it’s a fantastic feeling when we get great feedback from clients thanks to a job well done. Littleton Holdings approached us after we were recommended to them by another client – we get a lot of business through recommendations, which tells us we must be doing something right! They needed … Read More
How do you know if you should update your website?
One of the main things our customers ask for is a new website or a website update. Why? Because your website is your virtual shopfront, and let’s be honest – if your website looks a bit naff, customers are going to make the same assumption about your business. Most of the time, your website will be someone’s first experience of … Read More
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